Webinar: The Rural Health Clinic Advantage: Leveraging the RHC Designation for Financial Success

When:  Jun 25, 2026 from 12:00 to 13:00 (CT)

Presented by: Rubin Brown as part of the Missouri Rural Health Association Lunch and Learn Webinar Series

Rural Health Clinics (RHCs) play a vital role in expanding access to care in underserved areas—and they offer significant reimbursement advantages. However, many providers are not fully leveraging the opportunities that RHC status can provide. This session will focus on the financial benefits of becoming an RHC, how to determine if the designation is the right fit for your organization and how to optimize these opportunities. Attendees will gain a clear understanding of the key reimbursement mechanisms tied to RHC status, including cost report strategies, billing and coding requirements, and how to avoid common pitfalls that lead to lost revenue. Through real-life examples from RHCs across the country, we’ll highlight how clinics have improved reimbursement, enhanced sustainability, and brought more value to their communities by leveraging their RHC designation more effectively. Whether you’re exploring the potential of becoming an RHC or looking to strengthen the financial performance of an existing clinic, this session offers practical insight you can act on.

Objectives/Key Takeaways:

  1. Identify the key financial and regulatory requirements for obtaining and maintaining Rural Health Clinic (RHC) designation.
  2. Explain the reimbursement methodologies applicable to RHCs, including cost report strategies, billing practices, and coding requirements.
  3. Assess ways to leverage the RHC designation to improve financial performance and support long-term clinic growth.
  4. Evaluate common pitfalls and missed opportunities in RHC operations through real-life case examples, and apply strategies to improve reimbursement and clinic sustainability.

MRHA Webinar: The Rural Health Clinic Advantage: Leveraging the RHC Designation for Financial Success

Thursday June 25th at 12:00pm

Zoom


Hosted by the Missouri Rural Health Association and presented by Rubin Brown, this session is part of the Missouri Rural Health Association's Lunch and Learn Webinar Series and is FREE OF CHARGE and open to the public. If you'd like to learn more about supporting our efforts click here

Location

Online Instructions:
Url: https://us02web.zoom.us/meeting/register/ijzI5yR8Qpmo9CS0K42qww
Login: URL: https://us02web.zoom.us/meeting/register/ijzI5yR8Qpmo9CS0K42qww Please pre-register via the zoom link above